WooCommerce Statistics (How Many Websites Use WooCommerce?)

woocommerce statistics

Are you trying to find in-depth WooCommerce statistics to see simply how highly effective this open-source WordPress plugin is?

Regardless that we’ve used it a number of instances and written about its associated themes, plugins and extensions a number of instances, we had been nonetheless impressed by how huge WooCommerce is.

That’s what made curating these statistics much more thrilling.

It’s the main eCommerce resolution for WordPress with every little thing essential to run an eCommerce web site, small or massive, with out expertise.

This statistical roundup reveals what number of web sites use WooCommerce, its market share, reputation by nation, and extra.

Let’s dive proper into it.

This submit covers:

Fast historical past lesson: WooCommerce was launched in 2011 by the unique authors, Mike Jolley and James Koster.

The celebrity shortly skyrocketed due to how highly effective and versatile the free model is. After which, in 2015, WooCommerce was acquired by Automattic, the corporate behind WordPress.com.

Supply: Wikipedia

WooCommerce Statistics (Our High Picks)

  • 6.3 million web sites globally use the WooCommerce plugin
  • Most WooCommerce websites are within the United States (2.8+ million)
  • There are 5,300+ Woo shops promoting greater than 20,000 merchandise
  • WooCommerce is the most important eCommerce platform, with a 39% market share
  • WooCommece made $20+ billion in gross sales in 2020
  • You possibly can select between 4,600+ free and 1,400+ premium WooCommerce plugins
  • ThemeForest has 1,400+ premium and WordPress.org has 1,600+ free themes
  • The preferred free theme is Astra and the premium is Flatsome
  • The WooCommece plugin is obtainable in 67 languages
  • Traditionally, the plugin was downloaded 239+ million instances on WordPress.org

How Many WooCommerce Web sites Are There

The entire variety of reside web sites with the WooCommerce plugin put in globally is 6.3 million. Nevertheless, if we have a look at historic information, Constructed With stories 13.6 million websites.

Nevertheless, primarily based on W3Techs, which says that WooCommerce is utilized by 8.6% of all web sites, that makes the whole of 161.6 million web sites. (If we have a look at web site statistics, saying there are 1.88 billion websites on-line.)

The nation with probably the most WooCommerce websites is the US, adopted by the UK and Germany.

Quantity Of WooCommerce Web sites By Nation

These are the highest ten international locations with probably the most reside WooCommerce pages.

Nation Variety of web sites
United States 2,800,000+
United Kingdom 270,000+
Germany 179,000+
Italy 165,000+
France 159,000+
Brazil 151,000+
Netherlands 150,000+
India 148,000+
Russia 135,000+
Australia 134,000+
WooCommerce web sites by to 10 international locations

Of all of the web sites on this planet, 8.6% use WooCommerce. As compared, WordPress powers a whopping 43%+ of all web sites (and it retains rising in reputation).

We additionally suggest checking WordPress statistics to understand its massiveness.

Quantity Of WooCommerce Web sites Primarily based On The Quantity Of Merchandise

In case you’ve ever questioned what number of (and if any) WooCommerce websites with 20K, 10K and 5K merchandise are there, right here you go. Surprisingly, there are extra shops with 20K gadgets than 10K.

Variety of merchandise Variety of web sites
20,000 5,300+
10,000 4,000+
5,000 7,000+
1,000 36,000+
500 39,000+
WooCommerce web sites primarily based on merchandise

And sure, WooCommerce can deal with 50,000 and even 100,000+ merchandise.

Additionally, there are a whopping 480,000+ web sites with ten merchandise, which exhibits that smaller web sites are much more well-liked than bigger ones – however that’s apparent as a result of it’s manner simpler to construct a 10-product retailer than a 10K-product retailer.

Listed here are 5 nice examples of huge web sites utilizing WooCommerce as their eCommerce resolution.

  • ClickBank (4.1 million guests monthly, Feb 2023)
  • Ebook Riot (3.8 million guests monthly, Feb 2023)
  • Farmers’ Almanac (1.7 million guests monthly, Feb 2023)
  • Craftsy (1.8 million guests monthly, Feb 2023)
  • Foundry (292K guests monthly, Feb 2023)

However you may additionally be fascinated with our listing of the perfect WooCommerce examples if you wish to get impressed.

Supply: Constructed With, W3Techs

WooCommerce Market Share

WooCommerce is the most important eCommerce platform on this planet, with a market share of 39%. This goes with out shock due to how immense WordPress is.

The second largest within the area is Squarespace On-line Shops at 14.95%, and the third is Woo Themes (14.67%). We additionally discovered a comparability between WooCommerce and Shopify, which you’ll be able to see beneath.

You might also be fascinated with our in-depth Shopify statistics.

How Many WordPress Websites Use WooCommerce

Out of all of the WordPress web sites, 20.2% use WooCommerce. If we take 1.88 billion as the whole variety of reside websites, WordPress’s are 812,1 million; out of those, 164 million have WooCommerce put in. (These are tough calculations.)

How Many High 1 Million eCommerce Web sites Use WooCommerce

If we have a look at the highest a million shops, 23% use WooCommrce. Different well-liked options are Shopify, Magento, Wix Shops, and others. From the chart beneath, you see that WooCommerce is the preferred choice for eCommerce web sites, however that’s one thing you already know.

Furthermore, if we have a look at the highest 100K eCommerce web sites, Shopify leads at 19%, adopted by WooCommerce (12%) and Magento (7%).

How Many Complete Web sites Use WooCommerce

If we use W3Techs’ estimate that 8.6% of all web sites use WooCommerce and there are 1.88 billion websites, then there are 161.6 million of them.

Is WooCommerce Greater Than Shopify?

Sure, WooCommerce is greater than Shopify. Based on Constructed With, 28% of the highest a million web sites use WooCommerce, and “solely” 20% are Shopify.

Supply: Statista, W3Techs, Barn2, Constructed With

WooCommerce Monetary Statistics

WooCommerce Revenue

It was reported (by Matt Mullenweg) that WooCommece revamped $20 billion in gross sales in 2020, twice as a lot because the 12 months earlier than.

Moreover, WooCommerce shops had an estimated $11.8 billion in gross merchandise quantity (GMV) in 2019.

The place Does WooCommerce’s Income Come From?

Regardless that WooCommerce is free, it nonetheless has a number of extensions, themes and different options which are payable.

For example, themes price round $79 per 12 months, and plugins can go even as much as $299 yearly.

Plus, charges apply to WooCommerce Funds, which implies the corporate makes a proportion of each sale that each WooCommerce retailer makes. Yup, that’s a number of gross sales, which interprets to A LOT of charges.

Bear in mind, the free WooCommerce Funds plugin has 500,000+ lively installations, which tells greater than sufficient.

WooCommerce Web site Statistics

Now let’s take a peek at what’s the standing of the official, WooCommerce.com web site when it comes to site visitors, demographic, site visitors sources, and many others.

Month-to-month Site visitors

Based on the month-to-month site visitors quantity, SimilarWeb ranks WooCommerce because the 24,944th largest web site on this planet. In February, the web site obtained 2.6 million guests, which is a 4.96% lower in comparison with January.

Month Month-to-month site visitors
December 2022 2.5 million
January 2023 2.7 million
February 2023 2.6 million
WooCommerce.com month-to-month site visitors

A mean customer visits three pages and stays on the web site for 3 minutes and thirty seconds.

Viewers Demographics

The male inhabitants is rather a lot bigger (greater than two instances) in comparison with the feminine viewers, which is considerably anticipated.

  • 67.25% male
  • 32.75% feminine

Furthermore, WooCommerce.com’s high international locations are the US (13.83%), India (6.15%), Brazil (4.47%), the UK (4.3%) and France (3.58%).

Age Distribution

The commonest age group is between ages 25 and 34, which is one thing we noticed on different tech corporations’ web sites, too.

  • 18-24 (37.72%)
  • 25-34 (20.70%)
  • 35-44 (21.86%)
  • 45-54 (11%)
  • 55-64 (5.66%)
  • 65+ (3.06%)

What’s extra, WooCommerce guests are most fascinated with niches like laptop electronics, webhosting, graphic and net design and developer software program.

WooCommerce.com Site visitors Sources

Greater than half of all of the site visitors to the plugin’s official web site comes from natural search (which is especially site visitors from Google). The second largest supply is direct site visitors after which referrals.

  • Natural search (52.26%)
  • Direct (26.45%)
  • Referrals (15.16%)
  • Social (3.13%)
  • Paid search (2.13%)
  • Mail (0.80%)
  • Show (0.07%)

So far as social site visitors goes, 69.22% of all is Fb, then YouTube (14.23%) and on third Pinterest (8.11%).

High-Degree Domains Utilizing WooCommerce

As a result of the business area is among the top-level domains that’s been across the longest, it’s additionally the most typical amongst WooCommerce web sites.

  • .com 55.5%
  • . co.uk 3.1%
  • .org 2.5%

Supply: SimilarWeb

WooCommerce Plugins Statistics

WooCommerce is among the largest WordPress plugins ever launched, with 1000’s of accompanying plugins and extensions so as to add new options and capabilities to any eCommerce web site.

WooCommerce has 5+ million lively installations on WordPress.org, which is only a fraction of the whole variety of downloads (239+ million!).

When it comes to competitors, Woo doesn’t actually have any as a result of all different options are a lot smaller and not likely advisable until you want one thing particular, like promoting digital downloads (then go along with a WordPress plugin for promoting digital merchandise, like Simple Digital Downloads plugin).

Even as we speak, WooCommece nonetheless receives tens of 1000’s of downloads every day, with spike days reaching practically 1.2 million/day. However the greatest spike day was July fifteenth, 2021 – 3,952,000+ downloads!

Enjoyable reality #1: The plugin is obtainable in 67 languages.

Enjoyable reality #2: Out of 4,061 opinions, 3,362 are five-star rankings.

It has 1.2K contributors on GitHub

If we have a look at WooCommerce’s GitHub repository, it has 1,200+ contributors and 51,000+ commits on the time of scripting this. Moreover, it has 530+ branches and 390+ releases.

New contributors and commits are rising every day, which tells us that Woo’s vastness is neverending.

How Many WooCommerce Plugins Are There

Free plugins

On the subject of determining what number of free WooCommerce-related plugins are there on WordPress.org, it will get fairly difficult.

You gained’t discover the quantity on the WordPress repository, however you will get an estimate by accessing the plugins part out of your WordPress admin.

In case you go to Plugins, then select “tag” from the drop-down and kind in WooCommerce, it’ll showcase the quantity 4,600+. These are all of the plugins which have the WooCommerce tag. (If somebody added a tag only for the sake of getting extra guests, that’s past our management.)

Premium plugins

We’ll take CodeCanyon as a reference as a result of it’s one of many largest assets of WooCommerce plugins – there are 1,400+.

Don’t overlook our collection of the perfect WooCommerce plugins that’ll improve any eCommerce website.

How Many Official WooCommerce Plugins Are There

The official WooCommerce.com web site additionally has an extensions/plugin retailer providing 800+ free and premium instruments. And there are 60+ solely developed by Woo.

Pleasant tip: There’s a Woo plugin for every little thing, so don’t set up too many. Solely use the required and take away all the remainder to keep away from pointless bloat.

WooCommerce Themes Statistics

There are literally thousands of free and premium themes on the market optimized for WooCommerce, permitting you to construct an eCommerce web site extraordinarily quick.

How Many Premium WooCommerce Themes Are There

ThemeForest, one in every of our favourite theme marketplaces, has a group of 1,400+ WooCommerce themes.

(In comparison with some outdated stats, this quantity truly decreased, which is a stunning reality. However this has nothing to do with WooCommerce “dying out.” Which it isn’t!)

In case you need assistance selecting the correct design, then we’ve the last word WooCommerce themes prepared for you.

How Many Free WooCommerce Themes Are There

WordPress.org has 1,600+ free Woo themes once we’re curating these statistics for you.

Discovering free themes is manner simpler than discovering plugins. While you kind the search question, the platform mechanically shows the themes with the whole quantity.

Bear in mind, there are additionally 75+ free and paid themes within the official WooCommerce retailer and plenty of extra on different marketplaces and theme outlets.

Word: Take a look at our assortment of the perfect free WooCommerce themes.

The three hottest WooCommerce themes are Astra, which is a free one, Flatsome and Divi. There are 9.4% of all WooCommerce web sites that use Astra, 7% use Flatsome and 5.9% Divi.

Theme Variety of WooCommerce shops
Astra 375,000+
Flatsome 281,000+
Divi 236,000+
Hey 155,000+
Hottest WooCommerce themes

How A lot Does It Price To Run A WooCommerce Retailer?

Right here’s probably the most budget-friendly approaches to operating a easy on-line retailer. Bear in mind, the precise price is particular person for each WooCommerce retailer, however everybody can begin with a couple of $100.

  • WordPress and WooCommerce set up is free.
  • Internet hosting (ex., Bluehost) prices roughly $120 per 12 months.
  • A website identify is round $15 per 12 months.
  • You possibly can go for a free theme and set up solely free plugins (this will work once you’re solely beginning and for shops with few merchandise).
  • (However actually, you will have to get some premium plugins – and they’re going to additionally make the shop look extra professional – which can price a few $100s.)
  • Transaction charges (US instance: You pay 2.9% + $0.30 for every transaction).

Different WooCommerce Stats

  • Essentially the most used social media platform amongst WooCommerce shops is Fb (42.4%), then Instagram (37.4%) after which YouTube (12.2%).
  • Electronic mail (54%) and telephone (53%) communications are the preferred amongst retailers.
  • Retailers are likely to promote attire (6%) and residential and backyard (6%) merchandise probably the most. The third and fourth hottest classes are food and drinks and enterprise and industrial.
  • The highest 5 WooCommerce apps are MailChimp for Woocommerce, PayPal Funds, WooCommerce Product Blocks, WooCommerce Subscriptions and Sq. for WooCommerce.
  • Nearly all of Woo shops have wherever from one to 9 staff. And there are 500+ shops with 5,000+ staff.
  • Among the commonest applied sciences utilized by retailers are Yoast, Google Tag Supervisor, Google Adsense, Google Analytics and reCAPTCHA.
  • UPS, USPS, FedEx, Royal Mail and Australia Publish are the 5 high transport carriers.
  • Customers of Customized Cart will extra probably than not change to WooCommerce.
  • Of those that determine to depart WooCommerce, most transition to Shopify.

Supply: Retailer Leads, GitHub

Last Ideas

Now that was one hell of a journey, studying tons of latest WooCommerce statistics.

As a result of owned by the corporate that runs WordPress, it’s anticipated that WooCommerce will likely be one of many largest eCommerce options. Which it’s!

With tens of 1000’s of downloads every day, WooCommerce retains rising in reputation. It’s beloved by small and huge eCommerce enterprise house owners due to its simplicity and wonderful flexibility and extendability.

Whether or not promoting one or ten thousand merchandise, Woo can deal with all of them after which some.

Are you utilizing WooCommerce? Or are you contemplating switching to Woo from a distinct eCommerce platform (why?)? Tell us your expertise within the feedback part beneath.

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