The Ultimate Guide To SEO Audit Tools

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This information is supposed to be your final useful resource to do something your Search engine optimization-inclined coronary heart and thoughts may want utilizing Search engine optimization audit instruments.

Every software is designed to perform a selected Search engine optimization activity – and so they carry a spread of worth tags, from free to costly.

For the needs of this information, we determined the most effective method is to offer instruments that may carry out particular capabilities, though some may overlap in breadth and scope.

We additionally divided the information into sections that you should utilize to assist full our Search engine optimization Audit workbook.

It’s vital to notice at this juncture: This creator has completely no monetary relationship with any of those instruments – apart from the truth that they’ve been used sooner or later throughout each Search engine optimization audit I’ve carried out (and I’ve carried out many!).

Technical Search engine optimization Audit Instruments

1. Google Search Console

With Google Search Console, you may monitor statistics corresponding to clicks, impressions, place, and click-through charges (CTRs). It’s additionally potential to examine your stats in Google Uncover and Google Information.

Google Search Console additionally tracks featured snippets corresponding to sitelinks, breadcrumbs, AMP, video snippets, and extra.

Key Options: A vital software for many Search engine optimization professionals, it enables you to monitor stats and metrics by means of Google’s personal information (not third-party information). As well as, it helps to offer insights on issues like Google algorithm updates, web site errors, and extra.

Pricing: Free.

2. Google Analytics

Google Analytics is among the greatest instruments that you should utilize for monitoring your web site’s general efficiency information from all kinds of channels (not simply from Google natural channels).

Key Options: With its extremely strong data-gathering mechanism and experiences pushed by insights, you may create a narrative that’s simple in your purchasers to observe.

Google’s product pitch explains which you can “unlock customer-centric measurement,” which can assist you to decide how your clients work together throughout your websites and purposes all through the customer journey.

Pricing: Free. On the time of this writing, it’s vital to say that Google Analytics 4 is being utterly launched in July 2023, so in case you have your information saved in Common Analytics, you want to just remember to make the change correctly earlier than then (do not depend on Google to do it for you).

3. Google Tendencies

Google Tendencies is a uncommon software that gives a ton of information that may assist you to inform your Search engine optimization technique. It exhibits you the curiosity in a search time period over the span of months to years.

Key Options: This software’s declare to fame permits you to seek for key phrases with information exhibiting the height reputation of those phrases (not search quantity).

Principally, whenever you seek for a time period on Google Tendencies, the curiosity over time graph exhibits the relative significance of a time period and the way extremely vital it’s. The larger the quantity, the extra site visitors it’s getting at that given time limit.

However, as an information software, Google Tendencies ought to solely point out what sort of searches you would count on from going after a selected key phrase.

Pricing: Free.

4. Google Wealthy Outcomes Testing Instrument

Google’s Wealthy Outcomes Testing Instrument permits you to check your structured information.

Key Options: When utilizing code enter or URL enter, it’s potential to examine and be sure that your structured information validates in keeping with Google’s requirements.

Should you don’t, it’s potential that you would run into points displaying your structured information.

Pricing: Free.

5. Google Cell-Pleasant Take a look at

By checking your web site with this software, you may confirm that your web site is prepared for the mobile-friendly world.

Key Options: Google recommends that this software be used as a part of a check-and-repair course of for cell usability points.

It’s a mistake to assume this software will inform you your web site is mobile-friendly inside Google’s index.

Pricing: Free.

6. Screaming Frog

Screaming Frog is the de facto commonplace for complete technical Search engine optimization audits.

From permitting you to carry out a primary crawl to extra superior options, corresponding to serving to you analyze JavaScript and deep canonical points, you may create Search engine optimization audit deliverables simply by utilizing Screaming Frog itself.

Key Options: Apart from the fundamental to superior crawls which you can carry out, Screaming Frog can assist you dive deep into damaged hyperlinks, redirects, and duplicate content material.

It additionally permits you to use XPath to extract any customized information you may want and generate your personal XML Sitemaps routinely – together with crawling JavaScript web sites, integrations with Google Analytics, and Google Search Console for much more complete information.

As well as, it additionally helps you visualize web site architectures and audit scheduling as properly.

Pricing: The total model of Screaming Frog is $259 per yr. You can too change between currencies based mostly in your nation or area.

7. Semrush

From instruments that may help with Search engine optimization audits, to hyperlink constructing and content material advertising, Semrush has a complete suite of Search engine optimization instruments suite that may assist you to accomplish a ton whereas saving you loads of time.

Key Options: When performing an Search engine optimization audit, Semrush runs by means of over 120 checks. It helps determine points with issues like web page velocity, crawlability, and backlinks, in addition to safety checks and on-page.

Pricing: Semrush has a wide range of plans at your disposal.

Its most cost-effective plan runs at $119/month, the Professional plan.

Its Guru plan runs at $229.95/month and provides you a subject analysis software, amongst different advantages – together with better numbers of key phrases to trace and extra outcomes per report.

The best plan is the Marketing strategy at $449.95/month, which is ideal for big businesses and enterprises.

8. Sitebulb

Sitebulb is a crawler and web site audit software in the identical vein as Screaming Frog. It’s complete and might present info and diagnose issues like crawlability points, on-page Search engine optimization, backlinks, and rather more.

As well as, it contains one other dimension of Search engine optimization points utilizing its personal interpretation of Search engine optimization greatest practices. However due to this, it’s at all times the job of the Search engine optimization analyst to assist determine these points and prioritize them in a approach that is sensible to the consumer.

Key Options: Sitebulb contains a number of key options, together with in-depth experiences for on-page Search engine optimization points, hyperlinks (inside and exterior), indexability, and duplicate content material.

As well as, yow will discover capabilities for JavaScript crawling, its personal prioritization hints, together with full PDF reporting and audit comparisons.

Pricing: Sitebulb is almost definitely one of many most cost-effective Search engine optimization items of software program on the market, however this doesn’t make it any much less priceless.

It has a free model, a lite model with round 10,000 URLs per audit at $13.50/month, and a Professional model with 500,000 URLs per audit at $35.00/month.

As with most different Search engine optimization audit software program purposes, the options and advantages enhance as you enhance your pricing tiers.

9. Raven Instruments

Raven Instruments isn’t just a web site auditing software, but it surely additionally supplies the power to assist monitor key phrases and ongoing Search engine optimization efficiency.

Key Options: Apart from its web site auditor, this software contains Google Knowledge Studio integrations, complete advertising experiences you may white label along with your company, competitor analysis, key phrase analysis, a backlink checker, and social media capabilities.


  • Small Enterprise – $39/month.
  • Starter – $79/month.
  • Develop – $139/month.
  • Thrive – $249/month.
  • Lead – $399/month.

Every plan features a set variety of domains/campaigns you should utilize, customers, and place checks that enhance with every particular plan.

10. Ahrefs

Necessary be aware: Ahrefs presently makes use of a “credit” system of their pricing construction that will not be appropriate for many who must stretch their greenback. You might simply end up operating up your limits each month when you do loads of work.

Earlier than shifting ahead, examine and be sure that Ahrefs is the proper resolution for you. If it’s important to pinch pennies, Ahrefs will not be the software for you.

Key Options: Ahrefs is greatest often known as Semrush’s counterpart in the identical area: a complete suite of Search engine optimization instruments designed that can assist you carry out complete technical Search engine optimization audits, backlink audits, content material hole analyses, key phrase hole analyses, and extra.

Pricing: Ahrefs has the next pricing construction:

  • The Lite plan begins at $99/month.
  • The Normal plan begins at $199/month.
  • The Superior plan begins at $399/month.
  • The Enterprise plan begins at $999/month.

All plans embody web site explorer, key phrases explorer, web site audit software, rank tracker, and alerts. All of those go up when it comes to what number of rows might be run in your report, and also you get extra instruments when you go up in worth.

11. Search engine optimization Professional Google Chrome Extension

The Search engine optimization Professional Chrome Extension, constructed by Kristina Azarenko of Advertising and marketing Syrup, is a implausible Chrome extension meant to assist complement your Search engine optimization audits.

Key Options: Search engine optimization Professional helps with page-level evaluations and can assist you acknowledge patterns of points inside your heading tags. It has a sturdy scoring system that scrapes the web page for heading tags, photographs, alt textual content, web page velocity points, and rather more.

If you want to carry out page-level evaluations as a part of your Search engine optimization audit work, this software can assist you handle these and see what’s occurring on the web page at a look.

Pricing: Free.

12. Web page-O-Scope By Cell Moxie

The Web page-O-Scope by Cell Moxie helps you determine points along with your cell web site’s design and usefulness by scanning the cell variations of your pages on totally different gadgets.

Key Options: You’ll be able to check your cell touchdown pages on over 50 iOS and Android cell gadgets.

By emulating these gadgets in real-time, yow will discover issues and different points attributable to ineffective coding practices, lack of net developer oversight, and rather more.

The software’s touchdown web page testing can also be country-aware, so you may check your touchdown pages in worldwide arenas which are extremely regulated.

You can too preview your cell name to motion (CTA) and the conversion funnels used on these gadgets to be sure that they operate properly throughout as many alternative cell gadgets as potential.

Pricing: Plans embody entry to totally different ranges of customers and tasks relying on what you pay.

Stay testing and monitoring, together with entry to all six instruments, are the fundamental options of its pricing plans.

  • Solo plan prices $99/month.
  • Professional plan prices $279/month.
  • Company plan prices $879/month.

13. MST SERP Counter Chrome Extension

The MST SERP Counter Chrome Extension is an easy approach to determine how your web page is rating within the SERP (if in any respect). All you do is set up the extension, load up a SERP, and it’ll add numbers to the left-hand aspect routinely.

Key Options: There is only one operate of MST SERP Counter: It shows the quantity subsequent to the search outcomes, so you may simply see the place of any web site end result.

Pricing: Free.

14. HubSpot Web site Grader

HubSpot’s Web site Grader has been round for a very long time and has a number of variations.

Key Options: Web site Grader checks your web site utilizing 4 major classes for efficiency: web site efficiency, search engine marketing, cell friendliness, and safety.

Pricing: It’s a free software and can be utilized as typically as you would like.

15. Oncrawl

Oncrawl is a web site crawler just like Screaming Frog, besides it runs within the cloud and has important URL allocations, together with as much as and over 300 million URLs.

It additionally has over 500 charts and 12 information factors that you should utilize to assist inform your Search engine optimization audits.

You can too use its crawls to handle and monitor adjustments to the location, and it helps you retain monitor of those adjustments. By doing this, you may guarantee your adjustments don’t have a unfavourable Search engine optimization impression.

Key Options: Oncrawl permits you to combine your crawl with any information sort, like publishing dates, product pricing, and AMP implementations.

It’s potential to create customized experiences based mostly on these information insights as a substitute of counting on information which may not have penalties in your report.

You can too management your crawl right down to minute particulars, together with JavaScript crawling, digital robots.txt, staging websites, crawl velocity, subdomains, DNS override, and extra.

Pricing: Oncrawl, sadly, doesn’t reveal any pricing for its plans: Explorer, Enterprise, and Infinite. It’s a must to name them.

On-Web page Audit Instruments

On-page Search engine optimization continues to be a major a part of any well-optimized web site. By concentrating on on-page Search engine optimization, you take the steps essential to hold your web page aggressive for months to return.

1. is an awfully complete on-page Search engine optimization cloud-based software permitting you to dial your on-page Search engine optimization to extraordinary ranges.

Its person interface features a workflow that allows you to see all the highest search outcomes you choose and scroll by means of them suddenly, with out compiling them right into a spreadsheet.

It additionally has an on-page interface just like Surfer Search engine optimization, during which you embody phrases on the web page which are calculated as a part of an general on-page Search engine optimization rating. The upper this rating, the higher it is possible for you to to make sure that your web page stays utterly optimized in comparison with your competitors.

Key Options: Frase’s tagline is “Sensible AI for Smarter Search engine optimization.” Its declare to fame is automated AI-generated content material briefs which you can customise and create for all your purchasers.

This additionally contains utilizing AI to assemble and write content material based mostly on that content material transient at will. You can too optimize your content material based mostly in your prime search opponents utilizing a customized workflow.

Pricing: Frase’s pricing plan contains Solo, Fundamental, and Workforce plans.

  • Solo – $14.99/month, restricted to round 1 article per week, 4 articles per 30 days, and 4,000 AI-generated phrases per 30 days.
  • Fundamental – $44.99/month, 30 articles, and 4,000 AI-generated phrases per 30 days.
  • Workforce plan – $114.99/month, three-user seats, and might write and optimize limitless articles. However you continue to solely get 4,000 AI-generated phrases per 30 days.
  • The Professional Add-On – $35/month. Embody the Professional Add-on in your subscription for limitless AI-generated phrases and different premium options.

2. Surfer Search engine optimization

Surfer Search engine optimization is the trade counterpart to Frase, though it does issues a bit in a different way. It contains content material optimization together with content material audit capabilities.

Key Options: A full on-page optimization suite of instruments, together with full content material audit capabilities.

As well as, Surfer Search engine optimization additionally contains key phrase analysis skills, its Develop Circulate AI progress administration platform, an AI Define generator, and its personal Google Chrome extension.

Pricing: On the time of this writing, Surfer Search engine optimization has 4 plans:

  • Fundamental – $59/month, 10 articles/month.
  • Enterprise – $239/month, 70 articles/month.
  • Professional – $119/month, 30 articles/month.
  • Enterprise (during which it’s important to name for a personalized worth).

3. Inlinks

Inlinks is an entity-based inside linking software that makes use of AI that can assist you generate hyperlinks in your web site from one inside web page to the subsequent.

As well as, the software contains automated content material briefs that assist you to optimize your on-page Search engine optimization, just like Frase and Surfer Search engine optimization.

However with Inlinks, its personalized AI platform supplies particular alternatives which are straight tied to entities, so it is a software that’s on the leading edge.

Key Options: Inlinks contains options corresponding to Schema optimization, which has automated Schema markup. (Watch out; be certain that this doesn’t duplicate Schema or intervene with different Schema you may have already got in your web site.)

This software features a world-class data graph that Inlinks use to learn a web site and perceive the primary entities used. Utilizing one line of code, that is all automated in such a approach that Google will perceive.

Computerized inside linking is the secret for Inlinks, and it does it properly, offered that you simply don’t go overboard utilizing “entity stuffing.”

Pricing: As of this writing, they’ve a number of plans:

  • Free.
  • Freelancer – $39/month.
  • Company – $156/month.
  • Customized Enterprise plan.

4. Web page Optimizer Professional

Web page Optimizer Professional is a complete on-page optimization cloud-based software developed by Search engine optimization skilled Kyle Roof.

The applying makes use of edge evaluation based mostly in your prime 10 opponents (slightly than simply direct competitor evaluation like different instruments).

By edge evaluation, this software guarantees that can assist you optimize your web page completely with the help of ongoing watchdog web page displays.

After configuration, these web page displays will warn you when any of your opponents present adjustments, so you may sustain with their pages within the search outcomes slightly than falling behind.

Key Options: This software permits you to edit in WordPress and Google Docs, E-E-A-T, and Google NLP Evaluation (on Company plans solely).

Different options embody web page construction solutions, a content material editor, white-label PDF experiences on Company plans (coming quickly), precise key phrase suggestions, phrase variation suggestions, key phrase focus suggestions (with most key phrase use suggestions), and extra.


  • Fundamental – $27/month.
  • Premium – $38/month.
  • Limitless – $49/month.

5. Search engine optimization Minion: Google Chrome Extension

Search engine optimization Minion is among the greatest instruments you would presumably hope for, in your on-page Search engine optimization. With its Analyze On-Web page Search engine optimization operate, you may optimize any web page’s on-page Search engine optimization.

Key Options: Apart from analyzing your on-page Search engine optimization comprehensively, it additionally highlights an all-links function that allows you to see any inside and exterior hyperlinks on the web page and examine for damaged hyperlinks. It additionally has an HREFLANG validity checker.

Pricing: Free.

Key Takeaways

With any Search engine optimization audit, the proper Search engine optimization instruments present an immensely highly effective useful resource.

Instruments should not all created equal, and it’s vital to stage the enjoying subject between instruments to make sure that suggestions make sense within the context of the web site you might be auditing.

Every software has its personal quirks and points it’s possible you’ll must familiarize your self with.

If one software contradicts one other, you could have to do a deep dive to find out why you might be offered with conflicting info.

Lastly, some points flagged by a software could not actually be points in any respect. A deep-dive evaluation also needs to uncover this.

The technical Search engine optimization audit itself is just not a tool-based factor; it’s an analysis-based endeavor.

Instruments definitely assist, however your expertise and data as an Search engine optimization assist you to analyze and act on the data the instruments present. The audit is simply pretty much as good because the auditor.

Obtain The Full Technical Search engine optimization Audit Workbook now and get the instruments you want to supercharge your Search engine optimization audit course of.

Featured Picture: Paulo Bobita/Search Engine Journal

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