10 Great Google Analytics Alternatives

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Are you in search of another (or addition) to Google Analytics?

Do you may have considerations over privateness?

Are you in search of one thing easier?

Do you identical to making an attempt new instruments?

If that’s the case, listed here are 10 instruments that provide a pleasant different.

They might not be as sturdy as Google Analytics, however generally you simply need one thing fast and straightforward. All of those instruments even have free trials and/or plans.

 1. Matomo

MatomoScreenshot from Matomo, June 2023

Matomo, previously Piwik, helps you to import historic Google Analytics knowledge and serves as a full-service internet analytics software.

This technique gives you with heatmaps, A/B testing, funnels and targets, session recordings, and lots of different conversion optimization options.

It guarantees 100% knowledge possession and consumer privateness safety.

Customers can host Matomo on their very own servers in the event that they’re nervous about delicate knowledge, however the firm additionally gives cloud-based internet hosting on servers situated in Europe.

At current, there are paid promoting integrations out there for Google Advertisements, Microsoft Promoting, and Yandex Advertisements. There are additionally no knowledge limits with Matomo.

There’s a free trial with costs for the on-premise internet hosting product beginning at $0 a month for lite use and $23 monthly for utilizing the cloud. Cloud use comes with electronic mail assist.

With the on-premise plan, customers can select which options they need exterior of the usual ones, which vary from $29/12 months for an exercise log to SAML integration for $579/12 months, and there are extra sturdy paid assist subscriptions.

2. Woopra

WoopraScreenshot from Woopra, June 2023

Woopra is a software offering data for product, advertising, gross sales, and assist groups, because it tracks customers all through their journey on the location.

It has distinctive customized monitoring capabilities and over 30+ integrations with merchandise corresponding to Salesforce, Google Advertisements, Zapier, Mailchimp, and extra.

It will possibly additionally do real-time, on-the-fly issues like sending a message to a gross sales Slack channel proper when a brand new consumer indicators up.

There’s a free trial and a free plan with extra sturdy plans beginning at $999 a month.

You may contact the corporate for a quote on an Enterprise answer.

3. GoSquared

GoSquaredScreenshot from GoSquared, June 2023

GoSquared gives analytics and a reside chat to assist enhance gross sales. You may verify the shopping exercise that led a consumer to your website, and, if they provide you their electronic mail handle, see extra of their social exercise.

Pricing begins at $9/month for a starter bundle restricted to 3 initiatives. Center-tier packages are $24/month for the Normal and $49/month for the Professional, with a Scale bundle being $99/month.

At present, new customers can obtain their free e-book on the basics of internet analytics.

GoSquared gives customers limitless staff sharing, electronic mail reviews, limitless knowledge retention, UTM marketing campaign monitoring, and far more.

It has integrations with Salesforce, Slack, Zapier, Twitter, Shopify, and Squarespace, amongst different corporations.

It additionally has a climate-conscious electronic mail advertising software that’s purported to scale back and offset your carbon footprint known as EcoSend – additionally out there with a free trial.

4. Broad Angle

Wide AngleScreenshot from Broad Angle, June 2023

Broad Angle Analytics integrates with Wix, Ghost, Squarespace, WordPress, and extra.

The platform is private knowledge prepared – that means you possibly can course of sure personal data with consumer consent.

Pricing entails three ranges: the Founder plan is €9.99 monthly, the Group plan is €29.99 monthly, and the Marketing strategy is €89.99 monthly.

Whereas there isn’t a let out plan, the model is keen to not cost sure organizations that advance social causes.

5. Mixpanel

MixpanelScreenshot from Mixpanel, June 2023

Mixpanel helps you to dive deep into your consumer’s conduct with reside updates, all with out utilizing any SQL.

Present integrations embrace Braze, Convert, HubSpot, CallRail, and lots of extra.

There’s a free Starter bundle, a Development bundle beginning at $20/month, and an Enterprise bundle beginning at $833/month.

For eligible startups lower than 5 years outdated, it gives as much as $50,000 in Mixpanel credit.

6. Heap

HeapScreenshot from Heap, June 2023

Heap exhibits you each single motion by each consumer in your website and advises on what may be improved upon.

There are over 100 integrations out there.

As extra of a product analytics software, Heap is designed to present knowledge about merchandise and the way prospects work together with them.

There’s a free trial, a free plan, and Development, Professional, and Premier plans which might be customized priced.

7. StatCounter

StatCounterScreenshot from StatCounter, June 2023

StatCounter is an internet analytics software that may detect click on fraud for paid adverts. It additionally notifies you when an vital customer returns to your website.

With this software, you possibly can watch your complete consumer journey and determine potential points with navigation, website construction, and move. It integrates with Google Advertisements and tracks your touchdown web page conversion charges.

It gives a free trial with a Free plan, a Premium plan for $18/month, and a Premium Plus plan for $28/month.

8. Publytics

PublyticsScreenshot from Publytics, June 2023

Publytics payments itself because the analytics software for publishers, letting you simply monitor your editorial staff to see which authors/classes are your finest performing.

Its servers are hosted in Finland and Germany and boast an analytics script that’s 45 instances lighter than Google’s.

Pricing begins at €5 monthly and is predicated on month-to-month web page views.

9. Clicky

ClickyScreenshot from Clicky, June 2023

Clicky is a free internet analytics platform providing a Professional model at $9.99 monthly, a Professional Plus model at $14.99 monthly, a Professional Platinum model at $19.99 monthly, and a Customized model that the corporate will quote for you.

It says its bot detection is one of the best within the enterprise and helps eradicate all of the referral spam that may clog up knowledge.

It additionally displays your website and alerts you if it’s down. In the event you like old-school instruments, this could be a winner for you.

Some premium options (heatmaps and uptime monitoring) should not out there to lower-level plans.

Clicky additionally gives white-label analytics.

10. Leadfeeder

Lead FeederScreenshot from Leadfeeder, June 2023

Leadfeeder integrates your B2B advertising and gross sales knowledge, tells you what pages corporations are taking a look at, has a CRM, and might even electronic mail you when your dream firm visits your website.

It appears to be like like an important software to assist generate leads. It has reside webinars and lots of downloadable guides and ebooks, which let you know maximize using its product.

There’s a free trial and even a free primary plan, with pricing for greater plans (for gross sales and advertising groups) beginning at $199 a month. The free plan solely retains per week’s value of information, however the paid plan has no time restrict.

Observe: This product integrates with Google Analytics and makes use of that knowledge, so it’s not a alternative however an enhancement that may aid you hone in on the specified knowledge you want.

You should use plug-and-play connectors or use its API to entry LeadFeeder knowledge in instruments like Zapier, ZenDesk, Intercom, and Google Analytics.

The Takeaway

Google Analytics is highly effective, and that’s not up for debate – however what do you need to lose by making an attempt one, or some, of those instruments out?

You may nonetheless want to make use of Google Analytics, however if you happen to don’t want all that energy, you could simply discover one thing that saves time getting the precise knowledge you want.

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Featured Picture: Andrey_Popov/Shutterstock

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